About RED AMBER

Red Amber is a Cairo-based music label and creative production company working across live music events, filmed productions, artist development, music distribution, publishing, workshops, and cultural programming.

Rooted in the Middle East and North Africa, Red Amber develops projects connecting regional artists and stories with wider international audiences through both live experiences and digital platforms.

Originally established through live music and film production, Red Amber has evolved into an independent creative platform supporting artists across different stages of their work — from production and live performance to release strategy, distribution, publishing, and audience growth.

Alongside music distribution and artist development, Red Amber produces concerts, filmed live sessions, documentaries, music videos, cultural programs, and creative collaborations. Many productions are designed to extend beyond the stage through streaming platforms, partner networks, and digital distribution.

Red Amber also develops workshops, mentorship initiatives, and training opportunities supporting emerging musicians, filmmakers, and creatives across the region.

Our work brings together experience across music, film, communications, cultural programming, and live production, with a focus on building meaningful collaborations and long-term creative connections between the Middle East, Africa, and global audiences.